Lead analysis
One phenomenon read in depth: how demand moves through a cycle, which signal appears first, and when the window opens for buyers abroad.
One briefing. Every week.
The weekly briefing from FANDOM FINANCE opens with a lead analysis and ends with notes a buyer can act on. Five minutes to read, verified by specialists, in eleven languages.
Six sections. Five minutes.
Focus 10
The ten IP or product lines with the strongest demand in Korea this week, each with one line on why now.
Rising 5
Five names accelerating fastest over four weeks. Not yet obvious, which is the point.
Category notes
One paragraph each for artists, series and film, games, characters and trends. What moved, what cooled.
Sourcing notes
What is orderable, in which formats, through which channels, and what to ask a Korean supplier this week.
Watch next
Releases, pop-ups and collaborations worth watching before they move demand.
Sample lead analysis.
Illustrative sample. It shows the format and depth of a lead analysis. It names no real IP and reports no live readings.
Lead analysis · Sample
Thirty days around a comeback: the order in which demand moves
A K-POP comeback is the most repeatable demand event in Korean fandom. The order of the signals barely changes from cycle to cycle. What changes is the size of each wave, and that is what tells a buyer abroad whether to act.
- D-21
Search moves first
Teasers and concept reveals land before any product exists. Search attention against the artist's own baseline is the first read on whether this cycle will run larger or smaller than the last.
- D-14
Decision window
Pre-orders open
Albums and official goods go on pre-order. Sell-through speed, and overseas group buys forming in the same week, show demand that local retail will not serve.
- D-7
Decision window
Collaborations surface
Café, convenience-store and pop-up announcements cluster in the final week. Their number and their partners are the clearest trace of licensing activity around the cycle.
- D-Day
Decision window
Attention peaks
Release, broadcast and short-form reuse. Peak attention is the least useful signal for a buyer: by now every competitor can see it too.
- D+14
Collectors decide
Photo-card secondary prices settle. Which member and which version carries the line becomes clear, and it is rarely the one the launch promoted.
- D+30
The line travels or stops
Restock or discount. Lines that restock in Korea at D+30 are the ones that appear next in Tokyo, Taipei and Bangkok retail.
What it means for buyers abroad
The decision window runs from D-14 to D+7, when demand is visible in Korea but not yet obvious anywhere else. By D+30 the story is told, and the next production slot is usually gone.
Also in every briefing: Focus 10, Rising 5, category notes, sourcing notes and what to watch next.
For the people who decide what to order, license or stock.
Buyers & retailers
Know which lines deserve a slot before your competitors call the same supplier.
Licensees & brands
See which IP are preparing for products, from trademark filings and collaboration calendars, before the pitch deck arrives.
Media & analysts
A weekly, sourced read on the Korean fandom market that you can cite and build on.
IP owners & agencies
See how your IP reads in Korea, and tell us when we have it wrong.
Weekly. Free. Eleven languages.
Every week
One briefing, published on a fixed weekday.
Eleven languages
English, 한국어, 日本語, 简体中文, 繁體中文, Español, Português, Bahasa Indonesia, ไทย, Tiếng Việt, العربية.
Expert-verified
Every line is checked by a specialist before it ships.
Email only
No app, no login.
Before you apply.
How long is a briefing?
About five minutes. One lead analysis, then one line per item and short notes.
Do you show numbers?
No. You get the reading (direction and strength), the reason and the sourcing note. Raw figures and weights stay internal.
Can I get it in my language?
Yes. Choose your language when you apply, and change it at any time.
Is this financial information?
No. The briefing is an editorial research publication about demand for IP products. It is not a financial product, a rating or advice.