Illustrative sample. It shows the format and depth of a lead analysis. It names no real IP and reports no live readings.
Lead analysis · Sample
Thirty days around a comeback: the order in which demand moves
A K-POP comeback is the most repeatable demand event in Korean fandom. The order of the signals barely changes from cycle to cycle. What changes is the size of each wave, and that is what tells a buyer abroad whether to act.
- D-21
Search moves first
Teasers and concept reveals land before any product exists. Search attention against the artist's own baseline is the first read on whether this cycle will run larger or smaller than the last.
- D-14
Decision window
Pre-orders open
Albums and official goods go on pre-order. Sell-through speed, and overseas group buys forming in the same week, show demand that local retail will not serve.
- D-7
Decision window
Collaborations surface
Café, convenience-store and pop-up announcements cluster in the final week. Their number and their partners are the clearest trace of licensing activity around the cycle.